There, you’ll see a list of 404 error pages that indicate broken links. Rectify any errors by removing the links or setting up appropriate 301 redirects, then request confirmation from Google to validate and implement the solutions. With this free SEO audit tool, we can analyze your website uptime, user behavioral metrics, response time, loading speed, and dozens of other variables.
Additional server configuration factors
Page speed is a crucial ranking factor that directly affects user experience. Test your website’s loading speed by using Google PageSpeed Insights or with Morningscore’s website speed test. If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG. Minimize HTTP requests, leverage browser caching, and use a Content Delivery Network (CDN) to improve load times.
If your site has taken a hit, this guide will help you navigate the process and restore your online visibility. Recovering SEO Anomaly from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal.
How often should you get an SEO audit?
As such, regular updates will help keep your pages fresh and relevant in the eyes of the search engine. Not only can this cause vital keywords to be omitted from being crawled, but it just flat out looks bad in the SERP. If you’re concerned about incurring Google penalties for unintentional duplicate content, this post from Google should set you at ease. For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it. You’ll want to link from the page with the greatest page authority (PA). Page Authority and Domain Authority (DA) are not “official” SEO metrics.
Does the meta description provide a compelling summary or call-to-action? While meta descriptions don’t directly affect ranking, a well-written one can boost your CTR, which is a positive signal. During an audit, I sometimes find, for example, product pages all having a default description like “Buy Product from Store” with no unique value. Adding specifics about features or benefits can make those listings more enticing on the SERP. A content audit examines your website’s content, which can range from service pages to blog posts. A few features examined include the optimization of your site’s images and title tags, as well as the keywords targeted on each webpage.
- They want users to have a positive experience, so you need a site that loads quickly.
- It’s an efficient way to help index your pages, which will improve your SEO.
- But it’s still important to check you’re not dead in the water before you even start.
- When I was leading marketing for PlushCare, a telemedicine provider that was acquired for $450M, we did some crazy things in the name of search engine optimization (SEO).
It’s also crucial to audit the content you‘re publishing to ensure it’s actually solving your visitors’ problems. Ultimately, fast-loading and optimized pages will lead to higher visitor engagement, retention, and conversions. To quickly check a web page’s load time, download MozBar, a toolbar by Moz that you can attach to your browser for simple page analysis every time you visit a website. Are there excessive page sizes or long page load and server response times?
You probably don’t have time to optimize every page on your site. It is a paid tool, but you can run an audit of 500 URLs for free. We’ll discuss a few of these areas in more detail throughout this guide. But performing a site crawl is a quick way to assess lots of aspects at once.
They’re usually quite specific about what the penalty is about, and you have to prioritize to fix it immediately. Often, it’s a suspicious backlink, but other times, it’s not a fair penalty. When I started working on the website, I noticed the website traffic was going down rapidly, which alarmed me to run a quick penalty audit. Compare your audit results between crawls to track your progress.